Grammy Awards in 2007 recognized Yamaha’s with technical achievement award for manufacturing various instruments for so long. The last half century witnessed the company’s growth through various musical instruments and audio products. The company’s logo, three interlocking tuning forks, expresses its musical focus.
Yamaha’s existence dates back to the 19th century when young entrepreneurs were arriving. Founder of the company Torakusu Yamaha took this plunge. In 1887, he was asked to repair a U.S Reed Organ, the asset of a school in Hamamatsu village. Overwhelmed by its features, Yamaha made its prototype. Soon Yamaha Organ Manufacturing Company, in 1889, was making 250 organs a year.
Yamaha changed his company name to Nippon Gakki Co. Ltd in 1897, and started manufacturing pianos as it was gaining popularity in U.S. homes. He studied Piano making and found out suppliers for the materials needed to make pianos in Japan. Yamaha keyboards gained international popularity, including a Grand Prix at the St. Louis World Exposition, 1904.
Early in the 1980’s, company gained success with synthesizers and LSIs. The DX-7 digital synthesizer became the best selling synthesizer in 1983. The silent piano series that became a huge success was introduced in 1992. It enabled users to play like acoustic piano and also be heard by the pianist through the use of headphones. The MOTIF, another synthesizer series also gained immense popularity.
While other companies run after profit, Yamaha’s objective has been to create ‘kando’, a Japanese word meaning ‘an inspired state of mind’, a concept that has pushed Yamaha into being one of the most successful companies in the world. Yamaha will always shine till musicians exist.